My Works
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
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Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Case Study
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Case Study
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
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