Bone Broth Winter Mailer
January 2026
Writing sample created for a functional food brand to support a winter marketing campaign highlighting the nutritional benefits of their bone broth.
Send Date: Jan 05, 2025
Subject Line: Reversing the Christmas Damage
Preview Line: A Simple New Year’s Resolution
Your Body On Broth
Winter is thick upon us and the Christmas (over)indulgence has come to an abrupt halt. Like us, you’re probably thinking about reversing the damage done over the festive period and building your immunity for the season ahead.
Well, there’s a reason your mum always made a big pot of chicken soup when you were sick, and there’s a lot of science to back it up. If you’ve ever wrapped your hands around a steaming mug of broth and felt your whole system exhale… you're already familiar with the quiet wisdom of this ancient food.
But, if you still need convincing, here's some evidence to back up what your gut feeling is telling you:
Gelatin + Your Gut Lining
Slow-simmered bones release gelatin: a source proline and glycine. These amino acids can help maintain the integrity of the intestinal barrier and support digestion.
Boosting Qi
In Traditional Chinese Medicine, bone broth is often prescribed mid-winter to build blood and boost kidney Qi. The kidneys are believed to govern the bones which are especially vulnerable during colder months.
Nutrients for Immunity
Bone broth is packed with nutrients that support the immune system. Plus, broth-based soups have been proven to inhibit neutrophil migration, one of the inflammatory processes behind cold and flu symptoms.
So if you’re easing into the colder months or stepping into a January reset, consider this your reminder that nourishment doesn’t need to be complicated.
Oh and, before we forget, here are a bunch of recipes to help you drink more broth:
Stay warm,
The [Brand] Broth Team