Brand Strategy • Copywriting • Customer Education
Make Customers
Feel Heard,
Not Sold To
Make Customers Feel Heard,
Not Sold To
About me
I’m Kate, a brand storyteller with a sharp sense for business strategy. Over seven years in hospitality, retail, wellness and healthcare, I’ve learned to cut through the noise and build focused creative strategies that drive results. I help brands define who they are, understand what their customer wants, and turn that into clear, engaging communications.
I’m Kate, a brand storyteller with a sharp sense for business strategy. Over seven years in hospitality, retail, wellness and healthcare, I’ve learned to cut through the noise and build focused creative strategies that drive results. I help brands define who they are, understand what their customer wants, and turn that into clear, engaging communications.
Portfolio
Featured WORK
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
Verita Neuro
Making Spinal Cord Science Accessible
August 2023
A spinal rehabilitation leader with hospitals in Thailand and Mexico needed help translating complex medical research into clear, accessible articles for international patients and their families. The goal was to educate and build trust.
Read Blog
Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Amber MacPhail Naturopathic
High-Touch Care, Even When It’s Automated
2026
A New Zealand naturopath wanted to streamline her bookings and after-care without losing the deeply personalised service her patients value. I built an automated customer journey that feels just as thoughtful as an in-person consultation.
Case Study
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Verita Life
Explaining Cancer Treatment Without the Jargon
October 2025 - March 2026
An integrative oncology centre in Thailand needed help communicating a complex treatment approach within strict medical council guidelines, while still making their message clear and engaging for patients.
Case Study
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
Bone Broth
Bone Broth That Sells Itself
January 2026
A seasonal email campaign exploring the nutritional benefits of bone broth during winter. Written to educate, not overwhelm, and make functional nutrition feel approachable.
Read Mailer
"Kate is a ball of energy, with plenty of ideas and the conviction to make them happen. She’s a pleasure to work with. Snap her up before anyone else does."
Gabriele Barysaite
Marketing Director, Evolv Collection
“Kate helped me understand my business, what my customers value the most and where my opportunities for growth are. She’s saved me hours of communication with patients while still giving them the same level of care and relationship-building as a personal message would.”
Amber MacPhail
Naturopath