Hey 👋
I'm Kate
A brand strategist and copywriter with a sharp instinct for the commercial side of storytelling.
Over the past decade, I’ve worked with brands across hospitality, retail, wellness and healthcare, turning their expertise into messaging that customers actually understand.
My work usually sits somewhere between brand strategy, product marketing and copywriting. I help businesses define what they’re offering, why it matters to customers, and how to communicate it clearly across their marketing.
Because great marketing rarely starts with better copy. It starts with a clear brand proposition and deep understanding of your customer’s pain points.
That’s why my work often goes beyond writing. I help shape services, create brand identities, and design communication strategies that reach your customer at the exact moment they’re ready to hear your message.
Experience
Before Going Freelance
Before working independently, I was Senior Marketing Manager at The Evolv Collection (formerly D&D London), leading marketing strategy for 16 premium restaurants and bars including German Gymnasium, Coq d’Argent and 100 Wardour St.
Some highlights from that time:
⭐ Growing 100 Wardour St’s Saturday brunch revenue by 37%
🎄 Delivering the best-performing Christmas in Coq d’Argent’s 20-year history
🍺 Launching German Gymnasium’s Oktoberfest series, increasing Friday visitors by 53% year on year for 6 consecutive weeks.
Today
Now, I’m based in Mexico City and working with clients across the UK, US, Thailand and New Zealand. I help brands simplify their messaging, refine their offers and build marketing that feels clear, confident and genuinely useful to their customers.
